A look and what we do.


Any more importantly, why.

Articles

The articles below are just a selection of our philosophy, thoughts and insights around the mechanics of collecting real-world data and some of its applications. It is not particularly geared towards clinical trials but much broader around healthcare, data, patient and trialist experience and the barriers faced at the intersection of technology and life sciences.

As noink is a clinical-grade universal health tracker in the hands of people, it spans multiple disciplines from clinical trials to remote patient monitoring to a personal health app. If you find these articles helpful and would like to provide feedback or comments, please feel free to contact us

If you have a suggestion for anything you would like us to investigate, we’d be happy to have a conversation.

Move fast and don’t break things

We investigate a fundamental tension between life science (which follows a “do no harm” philosophy) and technology (which tends toward “move fast and break things”) and consider that both mindsets are essential and need to be reconciled in modern healthcare and clinical trial ecosystem.

In a post-covid world, to deliver patient-focused systems that are innovative, rigorous and safe, a "move fast and don’t break patients" philosophy is required.

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Introducing Singular Medicine

We imagine a world where rich, structured data from real-world sources are fully integrated into clinical research and healthcare. Delivering new therapies, disease prevention, and optimized patient outcomes.

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The problem with mHealth

We discuss how advances in technology have not translated into a healthcare revolution. This massive interest has not translated into meaningful impact.

Data fragmentation remains the barrier to transforming patient-generated data into actionable insights.

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Will GenX end universal healthcare

We examine how the ageing GenX population (born 1965–1980, retiring 2030–2050) in developed countries will impact universal healthcare systems.

GenX’s entry into retirement will dramatically increase healthcare demand in western economies while the tax base to fund this stagnates. The solution? Urgently scale remote care and digital tools. GenX is ready for it? but are healthcare systems?

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